JRP Edge EGT

For the JRP Edge commercial project, the objective was to create a dynamic, attention-grabbing video to promote and introduce the product while effectively communicating its features. Initially, the client envisioned the product being featured against a car-related background. However, I recommended a different visual style that would make the message easily understandable and visually appealing. This involved designing engaging graphics, animations, and videos to showcase how the accessories could enhance the overall driving experience.

A notable challenge was to convey the product’s message to an audience with varying levels of tech-savviness. To address this, we adopted a user-friendly approach in designing visuals and messages, incorporating straightforward animations to showcase the product in action.

Ultimately, the commercial video received positive feedback from both customers and the client. The engaging and clear visuals effectively communicated the product’s features. This project highlights my ability to translate information into structured and clear visuals while maintaining visual aesthetics to appeal to both existing and potential.