Official Lash

Official Lash approach me to design advertising campaign for their new product lineup, I’m truly excited about the prospect of collaborating with such an inspiring brand. Official Lash embodies the celebration of beauty and confidence, and I’m eager to infuse these values into the advertisements I’ll create, targeting women across various age groups.

My objective is clear: I want these advertisements to transcend the ordinary. They won’t simply be about showcasing a product; they will tell captivating stories. These stories will revolve around real women who have embraced Official Lash as an integral part of their daily routines, showcasing how it empowers them to be their true selves.

Through the power of compelling visuals and engaging narratives, I aim to capture the essence of the Official Lash brand. I’ll strive to strike a balance between sophistication and relatability, ensuring that every woman who sees these ads feels that Official Lash is more than just makeup—it’s a partner in celebrating her unique beauty.

My approach will be to create advertisements that are both elegant and vibrant, mirroring the core identity of the brand. I’ll emphasize the natural beauty-enhancing qualities of Official Lash products, highlighting the idea that makeup should enhance rather than conceal.

Client:

Official Lash

Date Created:

JANUARY 2020

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