WWC Website Explainer Video

In the WWC website infomercial project, the client aimed to create an explainer video demonstrating how to navigate the website in a visually appealing and easily understandable manner, catering even to older audiences. To address this challenge, we incorporated relatable characters, slightly larger titles and texts, good contrast in focus, and a minimalist design with animations.

During the project, we encountered some conflicts within the client team. Initially, they opted for one of their members to provide the voiceover, but upon review, they found it not professional enough. Striking a balance between professionalism and not causing discomfort, we maintained a collaborative approach. We presented multiple voiceover options and provided guidance on improving certain scenes, ultimately resolving the issue amicably.

This project highlights effective communication and collaboration with various individuals across different levels of the organization. It successfully condensed critical information into an informative and visually comprehensible format.

The video received positive feedback, particularly from the founder, making it easier to convey the message to believers, especially among older audiences, leading to increased engagement.